FITS was founded in 1991 to distribute perfumes.
For over 25 years we have kept bringing innovations to Japanese market,
and today, FITS is one of the key players in the perfume industry.
We have committed ourselves to deliver exceptional,unique brand experiences to Japanese consumers and to create new “scents” culture.
In the process of innovation in Japanese beauty industry, we have faced and overcome many challenges.
Now we will continue to create new culture and expand or business with
right business partners in the long term and with beauty brands that have true values and plots, gathered from all over the world.